Strive to be a warm-hearted and principled person.

——Recorded as Zheng Chun, the deputy general manager of Shenzhen Nanhua West Investment and Development Group Co., Ltd.

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South Huaxi practices 'family culture', which is a corporate culture concept born out of China's traditional culture gene, which is conducive to enhancing the company's cohesion and centripetal force, and is an important cornerstone for the company's endless and stable development in the past 20 years. However, it also has a disadvantage, that is, it is easy for the company to fall into harmony and not speak principles, resulting in no execution.

However, there is such a person who, with a persistent attitude and a spirit of seeking truth, clung to the reins of 'principle' to prevent the company from slipping completely in the direction of harmony and lack of execution. He is Zheng Chunlei, deputy general manager of Shenzhen Nanhuaxi Investment Development Group Co., Ltd., who is known as the 'Nanhuaxi Discipline Inspection Commission'.

The eye of discovery, insight into the company's mistakes

After graduating from financial management in 1988, Mr. Zheng successfully entered a state-owned enterprise in his hometown of Xuzhou, Jiangsu Province. In 1998, he left the state-owned enterprise and went to a foreign-funded enterprise in Zhongshan, Guangdong Province. In 2002, he left the foreign-funded enterprise and went to Changsha, where he worked in the e-government department under the Hunan Drug Administration for more than a year. Later, he set up a printing and dyeing factory in partnership with others, and then naturally quit after a while.

In March 2008, Mr. Zheng joined Nanhuaxi as the financial controller of Guangzhou Pengqian Electric Appliance Co., Ltd., and also managed the warehouse. At this time, the company was preparing to move Pengqian Electric Appliances from Guangzhou to Dongguan, and Mr. Zheng undertook the relocation of the warehouse.

In August, 2008, Pengqian Electric completed the overall relocation and changed its name to Dongguan Nanhuaxi Electric Co., Ltd. Subsequently, Mr. Zheng was appointed as the manager of the finance department of Dongguan Nanhuaxi Electric Co., Ltd.

During his tenure as chief financial officer and manager, Mr. Zheng made three main contributions: first, to rectify the warehouse and standardize the warehouse management; The second is to introduce ERP to make financial management information-oriented; The third is to find out a job occupation, which not only prevented the company's losses from further expanding, but also prevented the employees from sliding into a deeper abyss. This is also the first job occupation incident investigated and dealt with since the company was established more than ten years ago.

In 2010, Dongguan Nanhuaxi Electric Co., Ltd. was officially renamed as Guangdong Nanhuaxi Electric Co., Ltd.. Also in this year, Mr. Zheng began to serve as the deputy general manager of Guangdong South Huaxi Electric Co., Ltd., in addition to continuing to participate in the improvement of the financial and warehouse management system, during which Mr. Zheng also put forward a series of major suggestions to the company from the operational and strategic levels, such as merging Shenghui Factory and closing Shanghai Yizheng, which were all adopted.

At the end of 2012, Mr. Zheng was transferred to Shenzhen Company and continued to serve as the deputy general manager, mainly responsible for docking the government and banks. Shortly after being transferred to Shenzhen, Mr. Zheng found another job occupation of Shenzhen company. The exposure of two cases of job occupation in succession has given the company a great warning and contributed to perfecting the relevant system and preventing such incidents from happening again.

No matter how to rectify the warehouse, investigate and deal with job occupation, or suggest closing Shanghai Yizheng, it shows that Mr. Zheng has a pair of eyes that are good at finding problems: rectifying the warehouse is because Mr. Zheng sees the shortcomings in warehouse management; Investigating job occupation is because Mr. Zheng saw many unreasonable phenomena in the employees; It is suggested to close Shanghai Yizheng because Mr. Zheng sees that Shanghai Yizheng is financially unsustainable.

Upright spirit, insist that the principle is not relaxed.

Mr. Zheng not only has a pair of eyes that are good at finding problems, but also has an upright spirit of sticking to principles and being impartial. There are probably few people in the company who haven't learned about Mr. Zheng's selfless integrity. It is precisely because of Mr. Zheng's persistence that the company has added a 'principle' background color in 'harmony'.

At the same time, Mr. Zheng is also a man with strong character and dare to struggle. In 2014, the company adjusted Mr. Zheng's work again, putting Mr. Zheng on the top of cleaning up bad debts, and also taking charge of the company's legal work.

The collection of bad debts is undoubtedly a very difficult task, not only to fight with the debtor, but also to face the threat of force from the debtor sometimes. That is, during this period, Mr. Zheng's integrity, which is firm in principle, brave in struggle and good at dealing with the world, was most vividly displayed and achieved good results.

However, the collection of bad debts is ultimately a temporary solution, and the key is to do a good job of early collection to prevent the occurrence of bad debts, so as to finally avoid the company's losses. Therefore, after the work of cleaning up bad debts came to an end, in 2016, the company gave Mr. Zheng a new task, which was to assist the salesman in collecting money. In 2018, the company took Mr. Zheng's work one step further and began to fully focus on the collection of money.

Seek truth and be a leak detector of the system.

Apart from the customer's reasons, a large part of the collection is actually from the company itself, such as untimely collection, missing or wrong collection data, product quality problems or inadequate service, which leads to customers' reluctance to pay, and so on, which involves all aspects of company management. It can be said that the effort of collecting money is actually beyond collecting money, and all the problems of the company, such as Wan Chuan's return to the sea, will eventually be reflected in collecting money.

For these reflected problems, Mr. Zheng never ignored them lightly, but above, he searched the Green Void, below, the Yellow Spring had to get to the root of the problem and find out the solution. Therefore, 'truer' has become the unified label of Mr. Zheng in the minds of his colleagues. It is precisely because of Mr. Zheng's earnest spirit that the company's systems and processes are more standardized and improved. In addition to collecting money, Mr. Zheng also undertakes official seal management, contract review and legal proceedings, all of which are rigorous work.

At the end of 2021, the company set up a 'low-level error investigation team', headed by Mr. Zheng. While preventing low-level mistakes, we will continue to check for gaps and fill gaps, and weave this network of company systems and processes.

Harmony, growth from South China and West China

As the saying goes, there is no fish when the water is clear, and there is no disciple when people observe it. The principle is too strong, and it is easy to give people a sense of distance that is inhuman and lacks temperature. In fact, before joining South West China, Mr. Zheng was indeed such a person, with principles, but no temperature, persistent personality and easy conflict with others.

But after coming to South China West, Mr. Zheng really felt the existence of corporate culture. Under the influence of the company's 'family culture', Mr. Zheng's character was obviously softened a lot. Mr. Zheng said: 'Wen is always a noble person in the second half of my career. Not only has my career been greatly improved, but my self-cultivation in life has also been greatly improved. In general manager Wen, I learned how to be kind to others, how to be tolerant, how to bring people and how to improve family relations and pursue family harmony. This is what I gained in South China. '

Therefore, in 2021, the company separated the assistant from the marketing department and established an independent assistant department, which was led by General Manager Zheng.

To be a 'courageous and temperature-conscious, soft and principled person' is the life goal set by General Manager Zheng.